Software with flow.

An Amsterdam studio for websites, apps and automation. A fixed price, no fuss.

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What we make

Three trades, one small team. Take a walk down our street.

A row of Amsterdam canal houses along the water, with an arched bridge and a houseboat.

Websites

A canal house shows who lives there before you knock. We design and build sites that load fast, read clearly and turn visitors into customers.

Strategy and content · Design · Development · CMS · SEO

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Apps

The Dutch use what works, every day, without thinking about it. We build iOS, Android and web apps that are as obvious as a bicycle.

Product design · iOS and Android · Web apps · Backends and APIs

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Automation and AI

Windmills were pumping water and sawing timber four hundred years ago. We take repetitive work off your team with automation and AI that fit how you already work.

Workflow automation · AI assistants · Integrations · Internal tools

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The studio

Small on purpose. The people you talk to are the people who design, build and look after your product, so nothing gets lost in a handover.

  • Fast

    Quick on an ordinary phone on a slow connection, not only on our laptops.

  • Accessible

    Usable with a keyboard and a screen reader from the first release.

  • Findable

    Technical SEO, structured data and clean markup from day one.

  • Yours

    Code, accounts and content are handed over. No lock-in, ever.

House rules

Dutch homes used to hang a saying on a tile by the door. These hang in ours.

Afspraak is afspraak.
A deal is a deal. Scope and price are fixed before we start and stay fixed until we finish.
Meten is weten.
To measure is to know. Every launch ships with speed and conversion tracking, and we report what it shows.
Doe maar normaal.
Just act normal. No buzzwords, no inflated decks, no fake urgency.
Wie A zegt, moet ook B zeggen.
Whoever says A must also say B. We stay on after launch and finish what we start.

How a project goes

Four steps, the same people all the way through.

Free

Introduction

A call about your business and what has to get better. Free, and without slides.

Within a day

Proposal

Within a day: scope, timeline and a fixed price, in plain language.

Every week

Building

A demo of the real thing every week, so you always know where it stands.

For as long as it runs

Live, and after

We launch, measure and keep improving. Support stays with the people who built it.

Let’s talk.

Tell us what you’re building. We reply within one working day.

hello@fluw.nl

Amsterdam, Nederland

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